Q: “The strategic intent of senior executives is severely diluted when communicated down to middle and frontline levels. Teams pull in different directions, creating a ‘hot at the top, warm in the middle, cold at the bottom’ dilemma.”
A: “Strategy is not ‘handed down’, but ‘co‑created’. When the team moves from being ‘notified’ to being ‘involved’, from ‘executor’ to ‘owner’, strategic alignment naturally penetrates the organization – unity of purpose from top to bottom. Replace ‘telling’ with ‘co‑creating’, and turn the team from ‘passive execution’ into ‘active ownership’.”