Q: “Growth relies on individual heroes or short‑term marketing stimuli – it cannot be systematic or sustainable. ROI is vague, and there is no scientific way to evaluate the effectiveness of growth initiatives.”
A: “Growth is not an accident of ‘heroes’, but the inevitability of ‘system’. When experience is captured, capabilities are replicated, and ROI is measured, growth shifts from ‘luck‑based’ to ‘predictable’. Say goodbye to ‘individual heroes’ and build a ‘growth system’.”