Q: “Internal innovation (product/technology) fails to translate into market success. R&D, marketing, and sales each go their own way.”
A: “Innovation is not a ‘relay race’, but a ‘coordinated battle’. When R&D, marketing, and sales stop working in silos and instead jointly take responsibility for ‘customer purchase’, innovation naturally crosses the ‘valley of death’. Let the customer be the sole center – all departments revolve around that same center.”